Help prospects or customers understand an issue, solve a problem or help people do something easier or better. White papers can be used as promotional marketing pieces or tools to educate people on products, services or technologies. Hold yourself out as an industry thought leader by offering white papers for your prospects, customers or business affiliates.
Showcase your offerings through the eyes of satisfied customers by posting case studies on your web site or in your promotional information packets. Case studies offer third-party comments on a problem your customer had and how your product or service created a solution for them.
Is your web site an online brochure…or is it a tool to market to your target audience? When people come to your site, will they find what they’re looking for? I can help you create clear, compelling content to meet your web content goals.
Are you finding it hard to find the time to keep in touch with your customers or business associates? I can help you keep those lines of communication open through newsletters and email blurbs. Whether you want to announce a new product or promotion, make an offer…or simply say hello…I can craft communications to keep your name in your customers’ eyes, to boost your brand or generate leads or sales.
Build trust and positive recognition by letting the public know about new products or services, company or community events or employee accomplishments. Promote newsworthy items and tap into the world of free business building.
Do you have a blog but find it cumbersome to write in it regularly? Why not offer advice, tips and resources to your readers, giving added value in a non-threatening environment? Build customer loyalty, professional credibility and brand and name recognition.
Want to get information into a trade magazine? Establish your company as a thought leader in your field of expertise by submitting articles to professional online and print publications. Increase visibility to your peers, customers and target audience…and drive traffic to your door.
Need Other Business-Writing Services?
Need other business writing services? If you’re looking for business writing services other than those listed above, please contact me with your project details for a quote.