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“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning.”

"Mark Twain"

Words can persuade or discourage…comfort or upset…sell, or not. No matter what purpose you set for your words, they must fit and make sense.

What words make sense?

If you’re interested in marketing your product or service, which words do you think will entice potential clients to call you?

  • Buy from me…I’m the cheapest XYZ in New York! Call NOW!

    • -or -

  • We work with you to find solutions that meet your needs…give us a call today to learn more.

If you chose option B, you understand how you use words can create different pictures in your readers’ minds…and different responses.

Copywriting for your content needs

I can help you find the right words to meet your content needs. Whether you need a case study, web content, white paper or sales letter, the best way to share your message is to “talk” to your audience...with a voice, tone and style that reflects your values and beliefs.

You’re the expert on your business or service. You can write. Maybe you just can’t take the time away from other demands of your business to focus.

My job is to take what you want to say and say it better. The right words in your materials can mean more customers, more sales, more business and more money.

Want to learn more? Give me a call at 570-645-3059 or contact me via e-mail or on Facebook, LinkedIn or Twitter.


Kathy Ruff | 116 2nd Street | Coaldale, PA 18218 | Phone: (570) 645-3059 | Online: www.kathyruff.com | E-mail: info@kathyruff.com
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